Incredible Tahini, advertising campaign
Mixing up American classics that everyone knows and loves with an ingredient that is simply incredible, but unfamiliar to the US audience. (Spec work)
Copywriting + Art Direction: Lissa Lavey
Design: Bea Saludo
Monthly mailers for subscribers, featuring seasonal recipes with two things in common: Incredible Tahini, and fights over the leftovers.
Seasonal promotion for Incredible Tahini for the Super bowl.
Social media promotions for a promotion with Whole Foods selling chocolate-covered strawberries made with Incredible Tahini.
A promotion paired with Whole Foods to sell chocolate-covered strawberries with Incredible Tahini for Valentine's Day.
Radio: 30 second spot
-chewing sounds, cutlery scraping a plate-
Person 1: This is delicious.
Chef: Actually, it’s Incredible.
Person 1, confused: What?
Chef: Incredible Tahini. It’s in everything I made for you tonight. It’s made from 100% sesame seeds, so you can enjoy 100% of the food.
Person 1, disbelief: The rolls and the chicken tenders?
Chef: Yes to both.
Person 2, aghast: Not the apple pie!
Chef, amused: Yes, even the pie. It’s good for lots of diets: paleo, keto, dairy- and gluten- free, people who like to eat, and more.
Person 2: I like to eat.
Chef: Me too, which is why I like having food that’s good and good to eat. The list of foods that I can put this in is…
Person 1: Incredible?
Chef: Exactly. It’s Incredible Tahini.